AI Prompts for Marketing: A Practical Playbook

Eric Howard opens by making a point of the fact that this wasn't written by AI - he wrote it himself, after months of testing these prompts on real marketing work, rewriting whatever came back as generic mush, and keeping only what reliably held up. The book's whole argument gets stated bluntly in the introduction: AI will never replace a marketer, it will replace a marketer who doesn't know how to use it, and everything that follows is aimed at making sure that's not you.It's organized into three parts. Part 1, Foundations, covers how to actually talk to AI tools so they stop giving you generic output, including an "owner onboarding interview" for priming any tool on your business and a chapter on the anatomy of a great prompt. Part 2, Channel by Channel, is the working core - eight chapters of ready-to-use prompts for social, email, ads, SEO/blog, website copy, video scripts, LinkedIn thought leadership, and AI image generation. Part 3, Strategy & Operations, moves into research, planning, measurement, and what Eric calls the most important chapter in the book: reviewing, editing, and fact-checking AI output, since every draft is still just a draft.It's 210 pages across 16 chapters, built for anyone doing hands-on marketing work - solo, in-house, or agency - with occasional Pittsburgh humor sprinkled in to keep it from reading like a software manual.