AI Has Checkmated Television Broadcasters

Name: AI Has Checkmated Television Broadcasters
Brand: New Media Group
SKU: 8a852134961f469b73779fcc896592d6

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Bol Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and power in modern broadcasting.

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Beschrijving (1)

Artificial intelligence is rewriting the rules of television advertising. In this thought-provoking analysis, Zwelakhe Simelane reveals how media agencies use algorithms to predict broadcaster behavior, exploit pricing patterns, and quietly outsmart traditional sales systems. Drawing on real operational insight, the book exposes the hidden digital chess match transforming revenue, strategy, and power in modern broadcasting.

Lees meer