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AI for on-demand data marketing

Name: AI for on-demand data marketing
Brand: Our Knowledge Publishing
SKU: 73e3cb6352a93cf626f6a484f6bc1643

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Afbeelding van AI for on-demand data marketing

Bol

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Beschrijving

Bol AI for Marketing: From Data to Demand is a practical guide to applying artificial intelligence to marketing decisions without losing sight of judgment, evidence, or control. The book shows how to conduct market research, segment audiences, design value propositions, create content, manage social media, optimize advertising, strengthen CRM, boost customer loyalty, improve e-commerce, and measure results. Through the PULSO method, applied prompts, business case studies, workshops, and implementation checklists, readers learn to convert data and market signals into measurable actions. The book incorporates the Ecuadorian digital context, addresses governance, privacy, and the responsible use of AI, and concludes with a 30-day implementation plan. Its central focus is clear: AI accelerates execution, but value depends on better marketing decisions.

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Beschrijving (1)

AI for Marketing: From Data to Demand is a practical guide to applying artificial intelligence to marketing decisions without losing sight of judgment, evidence, or control. The book shows how to conduct market research, segment audiences, design value propositions, create content, manage social media, optimize advertising, strengthen CRM, boost customer loyalty, improve e-commerce, and measure results. Through the PULSO method, applied prompts, business case studies, workshops, and implementation checklists, readers learn to convert data and market signals into measurable actions. The book incorporates the Ecuadorian digital context, addresses governance, privacy, and the responsible use of AI, and concludes with a 30-day implementation plan. Its central focus is clear: AI accelerates execution, but value depends on better marketing decisions.

Lees meer