Advertising Campaign Planning

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Bol Partner This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

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Beschrijving (1)

This book is designed for student ad agencies and college campaign teams for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.


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  • 9781887229067
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