Absolut Sequel.: The Advertising Story Continues

The follow-up to the New York Times bestseller Absolut Book — ten more years of one of the most celebrated advertising campaigns in history. Since Absolut Book, the Absolut campaign has gone global, expanding from print into film, music, art and the internet. Absolut Sequel captures that evolution in a definitive illustrated collection, organized by theme: Cities, Artists, Writers, Album Covers, Collectors, Movies and the Internet. The collection includes many ads never before seen in print, among them controversial work created but never officially released. As Absolut president Goran Lundqvist puts it: the consumers drink the ads as much as they drink the vodka. The ultimate companion volume for anyone who fell in love with the campaign the first time around.