A Study on SEO and Content Stragety in Small Business: DE

A Study on SEO in Small Business with Reference to Coimbatore City - Short Summary. This study examines the role and impact of Search Engine Optimization (SEO) on the growth and visibility of small businesses in Coimbatore, a rapidly developing commercial hub in Tamil Nadu known for its SMEs, retail shops, service providers, and startups.The study finds that many small businesses in Coimbatore are increasingly adopting SEO as a low-cost digital marketing strategy to improve their online presence, attract local customers, and compete with larger brands. With the growing use of smartphones and internet searches, customers frequently rely on search engines to find nearby products and services, making local SEO crucial.Key findings show that: Most small business owners have basic awareness of SEO but lack technical knowledge. Businesses that implemented SEO practices (Google Business Profile optimization, local keywords, website optimization, reviews) experienced better customer inquiries and footfall. Cost-effectiveness and long-term benefits make SEO more attractive than traditional advertising methods.

Pages: 120, Paperback, LAP Lambert Academic Publishing