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Sales are not always held in great esteem yet they represent an essential act in all companies. If there is a lack of method, big deals can fall through or be so badly negotiated that the maximum profit is not achieved. This work sets out to reconcile the reader with sales and negotiation by showing how to really sell - which is above all respecting the client. Thanks to easily applicable methods and techniques any non-specialist will learn how to better structure their approach and rapidly become competent. Precise and varied examples will make it possible to transpose theory into practice.
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