Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

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Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation

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Marque Routledge
EAN
  • 9781032974422

epubli

The Hidden Value of Narrative: Brand Storytelling That Makes Customers Choose You...

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Strategic Management: Value Creation. Sustainability, and Performance

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Influencers now control your brand story: How entrepreneurs regain narrative power through strategic co-creation

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Leveraging Devised Tactics For Strategic Positioning

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