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Demand creation: Discover how to make your business irresistible so customers queue up to buy from you Real-world tactics: Learn how to launch products, signal to the market, and build desire for your brand Second edition insights: Updated for the 2020s with fresh examples and proven methods for entrepreneurs and marketers
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Demand creation: Discover how to make your business irresistible so customers queue up to buy from you Real-world tactics: Learn how to launch products, signal to the market, and build desire for your brand Second edition insights: Updated for the 2020s with fresh examples and proven methods for entrepreneurs and marketers
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